Do you want to know why your home didn’t sell?

Right now you’re probably feeling frustrated, depressed, and maybe just a bit angry. You listed your home expecting it to be sold and expecting to be on your way to a new home or a new adventure by now.

Instead, you watched your home expire off the market unsold.

What happened? Why isn’t it sold?

One of three vital factors was somehow “off.” Even in a market that has a year’s worth of inventory, a home will sell in a reasonable amount of time if the following three elements are done correctly:

  • Price
  • Presentation
  • Marketing

Your agent should have advised you about the proper price for your home in today’s market. Unfortunately, some agents are afraid to tell you the truth about pricing, because the market is down and they know you’ll be disappointed.

Presentation is the area you control. Making your home look more desirable than all others for sale in its price range isn’t done without effort, but it will pay off.

Marketing is your agent’s job, and it consists of many components. Not only must your agent place your home where it will be seen by the greatest number of buyers, he or she must provide enticing photographs and descriptions that show buyers they really must see this house.

I’m sure you don’t want to go through another disappointing experience, and I don’t blame you. But you don’t have to. Once these three factors are properly in place, you’ll be on your way to seeing a “Sold” sign in the front yard.

Give me a call at 858-342-9292 – I’ll be glad to sit down with you and explain how we can make these 3 elements work together to give your home the edge over your competition. Of course, there’s no obligation.

P.S. Pricing is a complex subject, so look for another message from me in a few days – I’ll explain it further.


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